Irena KHOKHOLOVA
Nataliya STEPANOVA
This article attempts to single out the general and specific features in the examples of three different cultures: Yakut, belonging to the Turkic; Russian, belonging to the Slav; and French, belonging to the West-Romanic culture. The terms of relationship are the material for analysis. An associate experiment served as a means of analysis. The analysis has been carried out among three groups – Yakut, Russian, and French culture representatives. The participants have been asked to give the first reactions that come to mind, when they read the terms of relationship. The given results have been analyzed using the Gestalt semantic method.
Keywords: Culture, Linguistic Consciousness, World Mapping, Associative Experiment.