ISSN: 1308-6200 | Publisher: Kültür Ajans 

Karadeniz International Scientific Journal

This is an internationally refereed social science journal that is published every three months (quarterly) in electronic-based and print-based since 2009. The journal publishes four issues each year (March, June, September, and December).

The publication language of this journal is Turkish, English, or Russian.

This is an open-access journal. Therefore, all issues and articles published so far can be accessed free of charge from the journal's website.

 

Issue 58
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THE HISTORY AND TECHNOLOGY OF ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF MEDIA AND COMMUNICATION: DIGITAL TRANSFORMATION WITH CHATGPT AND DEEPFAKE

Ali Murat KIRIK

Vahdet ÖZKOÇAK

With the integration of artificial intelligence into evolving media and communication technologies, digital transformation has become more apparent both in Turkey and worldwide. Artificial intelligence has undergone a significant transformation throughout history and has reached a potential that can deeply impact humanity. Therefore, this study aims to determine the usage practices of artificial intelligence technology in the field of media and communication. The transformation in the media sector will be examined through examples such as ChatGPT chatbot and deepfake technology. This transformation not only affects communication processes but also brings along issues of reliability and ethics.

ChatGPT, as a conversational robot with natural language processing capabilities, is being used in various fields. Particularly, the usage of ChatGPT in customer service, content creation, and communication processes is rapidly increasing. With the advancement of artificial intelligence, ChatGPT's ability to perform human-like interactions has improved, and its areas of application have expanded. However, the limitations in providing accurate and reliable information and the risks of misinformation should not be overlooked. It can be said that ChatGPT will have effects in social media and journalism. On the other hand, deepfake technology has the potential for media manipulation by creating realistic fake images. This technology enables manipulations such as face swapping or voice dubbing in photos and videos, raising concerns about reliability, forgery detection, and prevention in the media sector.

In conclusion, artificial intelligence technologies are creating a significant transformation in the field of media and communication. Chatbots like ChatGPT have the potential to enhance communication processes and improve customer experience. However, the limitations in providing accurate and reliable information should be taken into account. Deepfake technology, on the other hand, brings risks of media manipulation and forgery. Therefore, ethical usage, ensuring reliability, and implementing advanced measures for detecting manipulation are of great importance.

Keywords: Artificial Intelligence, Deepfake, ChatGPT, Chatbot, Deep Forgery

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