96 Research Article EN CUSTOMER-ORIENTED SALES PROMOTION AS AN IMPORTANT TOOL OF INTEGRATED MARKETING COMMUNICATIONS (On the Example of Chain Grocery Stores Operating in Gori) Giorgi Kazishvili Pages 85-93 Received 17 Nov 2023 Accepted 13 Dec 2023 Published 18 Dec 2023 DOI 10.17498/kdeniz.1392388 View Article Download PDF Cite