3 98 Research Article EN SALES EFFECT OF DIGITAL MARKETING IN SMALL AND MEDIUM-SIZED ACCOMMODATION ENTERPRISES IN CORE CAPPADOCIA Yakup Erdoğan Ebru Güneren Özdemir Pages 1-23 Received 28 May 2021 Accepted 06 Aug 2021 Published 30 Sep 2021 DOI 10.17498/kdeniz.944276 View Article Download PDF Cite