IMPLEMENTATION AND CONFIRMATION OF INNOVATIVE WORK BEHAVIOR SCALE TO DIRECTORS IN CREATIVE INDUSTRIES: ADVERTISING SECTOR

Işıl KIROĞLU

Raif Serkan ALBAYRAK

Development or creation of a new product or a service that makes an economic contribution or utility for the society is called as innovation. For the majority of the literature innovation is a process that consists of four bases: exposure of problems/opportunities, generation of ideas, searching for support for the ideas, and putting ideas into practice. For a successful innovation activity either in organizational or individual scope an individual that has a tendency to innovate is essential. The aim of this paper is to confirm the validity and the reliability of the dimensions of innovation process that are extracted from Innovative Work Behavior Scale in Advertising Sector of Turkey. While contextual validity of the scale is confirmed through association of each indicator to the relevant literature, reliability of the scale is performed through random splitting data to half and then performing exploratory and confirmatory factor analysis consecutively. Indicators of Innovative Work Behavior Scale depends on the directors’ evaluation of their subordinates. Our analysis suggests that when the original scale is extended with indicators on innovative work outputs the success rate of the final model increases.

Keywords: Innovative Work Behavior, innovation, exploratory factor analysis, confirmatory factor analysis