SWOT ANALYSIS OF GALLIPOLI PENINSULA AS A TOURISM DESTINATION

Mustafa BOZ

This study consists of two parts. In the first part, historical and touristic values of Gallipoli Peninsula were examined and some scientific studies were given by literature review. In the second part, a qualitative research was realised. SWOT analysis of Gallipoli Peninsula was made by focus group interviw method and brain storming technique. Some recommendations were developed.

Key words: Gallipoli Peninsula, Battlefields tourism, SWOT analysis