INTEREST FOR THE GASTRONOMIC TOURISM AND AWARENESS OF HATAY KITCHEN: EXAMPLE OF UNIVERSITY STUDENTS

Hürriyet ÇİMEN

Arzu KILIÇ

Derya BAYKAL

Gastronomy is receiving more attention in recent years tourism in destination marketing and branding is one of the tools overrated. Usually it goes to the tourists destination which does not neglect local delicacies. Taking the views of young people not been studied over the Hatay province, which is rich in the kitchen in this direction will be an important data. Therefore, applying the survey on a sample consisting of college students holiday motivations and experiences of Hatay kitchen was asked. According to the findings, levels of tasting the products in Hatay kitchen have been identified. Besides, as the holiday is determined motivation importance of gastronomy tourism. As a result of the difference and relationship tests based on individual characteristics and differences of the holiday motivation. On the other hand, a high level positive relation was identified between gastronomy tourism and the tourism activities which are made in sports, see, natural and historical places.

Key words: Hatay cuisine, gastronomy tourism, holiday motivation, college students