This is an internationally refereed social science journal that is published every three months (quarterly) in electronic-based and print-based since 2009. The journal publishes four issues each year (March, June, September, and December).
The publication language of this journal is Turkish, English, or Russian.
This is an open-access journal. Therefore, all issues and articles published so far can be accessed free of charge from the journal's website.
Olga V. TISKOVA
In this article, the problem of defining the criteria of advertising communication effectiveness will be considered, and possible ways and methods of enhancing the communication effectiveness of advertising messages by virtue of linguistic means will also be analyzed.
Key Words: Communication, Advertising, Advertising Message, Copywriting, Creativity, Norm, Efficiency of Advertising, Principal Figures.
