MEANS OF ENHANCING COMMUNICATIVE EFFICIENCY OF ADVERTISING

Olga V. TISKOVA

In this article, the problem of defining the criteria of advertising communication effectiveness will be considered, and possible ways and methods of enhancing the communication effectiveness of advertising messages by virtue of linguistic means will also be analyzed.

Key Words: Communication, Advertising, Advertising Message, Copywriting, Creativity, Norm, Efficiency of Advertising, Principal Figures.